A drawing is, in essence, your trademark. It is the exact representation of your trademark as you are, or intend, to use it. Drawings can be “typed” or they can be “special form drawings. A drawing is typed when it only standard Latin characters (words, numbers, letters). Drawings that are special form are those which contain a specific design, style, or color. When choosing what sort of drawing is best for you it is important to consider what is most important to protect for your trademark and your business. Some business owners even file separate applications for the typed text of their trademark and their logo design. What is right for you depends on what your business goals are, the level of protection you are seeking, and how much have invested in your business and your trademark. The specimen/sample that you will have to submit to the USPTO will have to exactly match the drawing. Once filed material changes cannot be made to your drawing, so before submitting it make sure that is exactly what you want!
This blog is not legal advice and is not specific to your application. You should always consult an attorney.